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Do you want to be happier, healthier or wealthier, or simply want to reach your full potential? What if we told you that you have the power to do all these things and more? Starting in the 1980s, phrases like these could be heard on cassette tapes and through headphones at a dizzying rate. It was the birth of self-help and the death of collective reality. NPR's Radiolab and Senior Producer Simon Adler present a live multimedia event exploring self-help, the power of these phrases, the cassette tapes that carried them, and the ideas embedded within.